Kashaf Banbhan Article Revised
Is it revised???
Kashaf Banbhan
2k17/mc/49
Bs-III
Article (revised)
Data Privacy In Social Media Applications
Have you ever noticed that the ads or some pages which are showing up on your phones screen or at your social media accounts are exactly of your interest and needs or you were just talking about it in the morning? Is it a coincidence or your social media profiles are actually being traced by some authorities and invading your privacy? Certainly it isn't a coincidence, on social media, privacy is no longer a personal choice.
There are certain ways in which social media is actually invading and selling out their users privacy to the advertising companies. The platforms we use and the third advertising and marketing companies exchange our most intimate privacy data everyday without us having a clue about it. you can say a tiny company we have never even heard of on the other side of the country may have based it's entire business on selling our data everyday that we never gave them permission to have, they not only have but they sell. Here’s how this process starts: during the app installation you are prompted to accept certain terms and conditions. Once you click “allow access” the applications gets an access token which then those applications will be leaking to advertisers (your personal information, pictures, chat logs). However no disclaimer is shown announcing your data is being transferred to third parties thus your online privacy is at risk. It has been reported many times that Facebook apps are leaking info of their users without their consent. According to The Newyork Times, Facebook gave big companies greater access to its users data without the user's permission. This includes giving Microsoft's search engine Bing access to see all of a user's friends without the user's consent, letting Netflix and Spotify read a user's private messages and allowing Amazon to gather names and contact information. However the Facebook Messenger is concerned, you can't join Messenger without giving over your contacts. This data is associated with the users account which is not visible to the user but can be used by Facebook. Facebook still has more than 2 billion active users in the world which are giving access to their private data.
Family tree and FarmVille are those apps which are found in leaking identification information of users.
Google, the biggest and most used search engine collects a lot of information about it's users. Google knows all the basic things of users from name, birthday to locations and logins from other devices. Google keeps track of things that you search, that’s how the advertising companies have your “unique advertising ID”.
“Google knows quite a lot about all of us. No one ever lies to a search engine. I used to say that google knows more about me than my wife does, but that does not go far enough. Google knows me even better because Google has perfect memory in a way that people don't.”
-Bruce Schneier, Cyber Security Expert.
Google controls your browser, your search engine and has tracking scripts on the sites you visit. They hold the power to track you from multiple angles. So that's how our information is being used to create a stronger marketing and better advertising targets but also our information is used to improve personalization.
The dating app Tinder is a great example of it. Tinder uses information from your Facebook profile to find users that matches you, but it also measures different data about you once you start using the app to help improve the experience. Tinder uses our length and frequencies of conversation to suggest us people of our interests.
“We look at a variety of things, who your friends are, what your common interests are, where you went to college, different social factors and we implicitly look at who you are saying ‘yes’ or ‘no’ to and who you are having conversations with. We are just looking at the frequency of the conversation, it’s what we call the depth. We aren’t looking at the semantics of the conversation,” said Sean Rad, CEO of Tinder.
An app was developed by Dr. Aleksandr Kogan, a psychology professor at Cambridge University. His app used the infamous Facebook Login feature and gathered data from around 270,000 users. Back in 2015 when Kogan gathered data, Facebook allowed developers access to friends data from users who used apps, so in total, he managed to gather data from 50 million Facebook users in total. And that highly personal data was then used for building psychometric maps (maps of users personality traits) that could allow researchers from Cambridge Analytica a political data firm hired by President Trump’s 2016 election campaign to influence user behavior as well as their political views. The basis for #DeleteFacebook movement that gained momentum around the time of Facebook Cambridge Analytica scandal in early 2018 was that the easiest way to stop social media sources like Facebook or Twitter from tracking you is simply by deleting your social media accounts. But now a new study by researchers at the University of Adelaide in Australia and the University of Vermont in the United States suggests that even deleting your social media accounts won't help your privacy concerns or protect you from social media tracking. Even when you decide to delete your social media account, your profile is still encoded in previous interactions with your friends. Government entity or advertising companies can then track who you are by simply knowing your interactions with your friends.
Mainly seems secondary data
Quote some research or other reports, incidents etc
2k17/mc/49
Bs-III
Article (revised)
Data Privacy In Social Media Applications
Have you ever noticed that the ads or some pages which are showing up on your phones screen or at your social media accounts are exactly of your interest and needs or you were just talking about it in the morning? Is it a coincidence or your social media profiles are actually being traced by some authorities and invading your privacy? Certainly it isn't a coincidence, on social media, privacy is no longer a personal choice.
There are certain ways in which social media is actually invading and selling out their users privacy to the advertising companies. The platforms we use and the third advertising and marketing companies exchange our most intimate privacy data everyday without us having a clue about it. you can say a tiny company we have never even heard of on the other side of the country may have based it's entire business on selling our data everyday that we never gave them permission to have, they not only have but they sell. Here’s how this process starts: during the app installation you are prompted to accept certain terms and conditions. Once you click “allow access” the applications gets an access token which then those applications will be leaking to advertisers (your personal information, pictures, chat logs). However no disclaimer is shown announcing your data is being transferred to third parties thus your online privacy is at risk. It has been reported many times that Facebook apps are leaking info of their users without their consent. According to The Newyork Times, Facebook gave big companies greater access to its users data without the user's permission. This includes giving Microsoft's search engine Bing access to see all of a user's friends without the user's consent, letting Netflix and Spotify read a user's private messages and allowing Amazon to gather names and contact information. However the Facebook Messenger is concerned, you can't join Messenger without giving over your contacts. This data is associated with the users account which is not visible to the user but can be used by Facebook. Facebook still has more than 2 billion active users in the world which are giving access to their private data.
Family tree and FarmVille are those apps which are found in leaking identification information of users.
Google, the biggest and most used search engine collects a lot of information about it's users. Google knows all the basic things of users from name, birthday to locations and logins from other devices. Google keeps track of things that you search, that’s how the advertising companies have your “unique advertising ID”.
“Google knows quite a lot about all of us. No one ever lies to a search engine. I used to say that google knows more about me than my wife does, but that does not go far enough. Google knows me even better because Google has perfect memory in a way that people don't.”
-Bruce Schneier, Cyber Security Expert.
Google controls your browser, your search engine and has tracking scripts on the sites you visit. They hold the power to track you from multiple angles. So that's how our information is being used to create a stronger marketing and better advertising targets but also our information is used to improve personalization.
The dating app Tinder is a great example of it. Tinder uses information from your Facebook profile to find users that matches you, but it also measures different data about you once you start using the app to help improve the experience. Tinder uses our length and frequencies of conversation to suggest us people of our interests.
“We look at a variety of things, who your friends are, what your common interests are, where you went to college, different social factors and we implicitly look at who you are saying ‘yes’ or ‘no’ to and who you are having conversations with. We are just looking at the frequency of the conversation, it’s what we call the depth. We aren’t looking at the semantics of the conversation,” said Sean Rad, CEO of Tinder.
An app was developed by Dr. Aleksandr Kogan, a psychology professor at Cambridge University. His app used the infamous Facebook Login feature and gathered data from around 270,000 users. Back in 2015 when Kogan gathered data, Facebook allowed developers access to friends data from users who used apps, so in total, he managed to gather data from 50 million Facebook users in total. And that highly personal data was then used for building psychometric maps (maps of users personality traits) that could allow researchers from Cambridge Analytica a political data firm hired by President Trump’s 2016 election campaign to influence user behavior as well as their political views. The basis for #DeleteFacebook movement that gained momentum around the time of Facebook Cambridge Analytica scandal in early 2018 was that the easiest way to stop social media sources like Facebook or Twitter from tracking you is simply by deleting your social media accounts. But now a new study by researchers at the University of Adelaide in Australia and the University of Vermont in the United States suggests that even deleting your social media accounts won't help your privacy concerns or protect you from social media tracking. Even when you decide to delete your social media account, your profile is still encoded in previous interactions with your friends. Government entity or advertising companies can then track who you are by simply knowing your interactions with your friends.
Mainly seems secondary data
Quote some research or other reports, incidents etc
Localise in Pakistan situation
Kashaf Banbhan
2k17/mc/49 Bs-III
Article
There are certain ways in which social media is actually
invading and selling out their users privacy to the advertising companies. The
platforms we use and the third advertising and marketing companies exchange our
most intimate privacy data everyday without us having a clue about it. you can
say a tiny company we have never even heard of on the other side of the country
may have based it's entire business on selling our data everyday that we never
gave them permission to have, they not only have but they sell. Here’s how this
process starts: during the app installation you are prompted to accept certain
terms and conditions. Once you click “allow access” the applications gets an
access token which then those applications will be leaking to advertisers (
your personal information, pictures, chat logs). However no disclaimer is shown
announcing your data is being transferred to third parties thus your online
privacy is at risk. It has been reported many times that Facebook apps are
leaking info of their users without their consent. However the Facebook
Messenger is concerned, you can't join Messenger without giving over your
contacts. This data is associated with the users account which is not visible
to the user but can be used by Facebook.
Family tree and FarmVille are those apps which are found
in leaking identification information of users.
Google, the biggest and most used search engine collects a
lot of information about it's users. Google knows all the basic things of users
from name, birthday to locations and logins from other devices. Google keeps
track of things that you search, that’s how the advertising companies have your
“unique advertising ID”.
“Google knows quite a lot about all of us. No one ever
lies to a search engine. I used to say that google knows more about me than my
wife does, but that does not go far enough. Google knows me even better because
Google has perfect memory in a way that people don't.”
-Bruce Schneier, Cyber Security Expert.
Google controls your
browser, your search engine and has tracking scripts on the sites you visit.
They hold the power to track you from multiple angles. So that's how our
information is being used to create a stronger marketing and better advertising
targets but also our information is used to improve personalization.
The dating app Tinder is a great example of it. Tinder uses
information from your Facebook profile to find users that matches you, but it
also measures different data about you once you start using the app to help
improve the experience. Tinder uses our length and frequencies of conversation
to suggest us people of our interests.
“We look at a variety of things, who your friends are,
what your common interests are, where you went to college, different social
factors and we implicitly look at who you are saying ‘yes’ or ‘no’ to and who
you are having conversations with. We are just looking at the frequency of the
conversation, it’s what we call the depth. We aren’t looking at the semantics
of the conversation,” said Sean Rad, CEO of Tinder.
The basis for #DeleteFacebook movement that gained
momentum around the time of Facebook Cambridge Analytica scandal in early 2018
was that the easiest way to stop social media sources like Facebook or Twitter
from tracking you is simply by deleting your social media accounts. But now a
new study by researchers at the University of Adelaide in Australia and the
University of Vermont in the United States suggests that even deleting your
social media accounts won't help your privacy concerns or protect you from
social media tracking. Even when you decide to delete your social media account,
your profile is still encoded in previous interactions with your friends, Tell
me who your friends are, and I will tell you who you are, is actually true.
Government entity or advertising companies can then track who you are by simply
knowing your interactions with your friends.
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